Why Your Content Marketing Plan Sucks

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Content Marketing

Why Your Content Marketing Plan Sucks
Posted on June 25, 2015
Why Your Content Marketing Plan Sucks
We’re not saying that YOUR content marketing plan sucks, the data says it does. With consumers continually connected, marketers find it challenging to keep all their media channels firing like a well-oiled engine.

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Small Business

The Ever-Shrinking Work Day
Posted on June 23, 2015
The Ever-Shrinking Work Day
DeskTime took a look at employees working the typical 8-hour day and learned that the length of an average workday declines as the week goes on. “Mondays are the longest workdays of the week – employees work on average 7.2 hours. Yet starting from Tuesday, hours get shorter and shorter, and when...

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Website Launch

ASTRALCOM Helps Gehan Homes Launch New Luxury Division Website
Posted on June 18, 2015
ASTRALCOM Helps Gehan Homes Launch New Luxury Division Website
Creates Unique Multi-device Experience for Visitors (Lakewood, CA – June 18, 2015) – ASTRALCOM, LLC today announced that they had completed and launched a new website for Gehan Homes’ Estate Series line of new homes.

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Advertising

You Know That We Know That You Know We’re Following You Around, Right?
Posted on June 16, 2015
You Know That We Know That You Know We’re Following You Around, Right?
Remarketing. It’s on the rise and it’s become part of the smart marketer’s arsenal. But how are companies using this tactic and how beneficial is it, really?

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Client Acquisition

Century Communities Chooses ASTRALCOM’s adZooks! For Display Advertising
Posted on June 12, 2015
Century Communities Chooses ASTRALCOM’s adZooks! For Display Advertising
Century CommunitiesASTRALCOM, LLC today announced that they had recently begun a display advertising campaign using adZooks! for Century Communities. Fou...

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Small Business

What’s The Leading Concern Among Small Business Owners?
Posted on June 9, 2015
What’s The Leading Concern Among Small Business Owners?
Constant Contact did a survey in March 2015 that indicated finding new customers was the leading business concern among US small business owners. This eMarketer article...

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Marketing

The Top 3 Challenges To Getting Your Content Marketing Right
Posted on June 4, 2015
The Top 3 Challenges To Getting Your Content Marketing Right
While marketers use content to boost customer engagement, lead generation and brand awareness, recent research suggests that there are plenty of boundaries preventing content marketers from reaching the ultimate level of success. Yet, recent research conducted by

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Marketing

How Content Affects the Buyer Journey
Posted on June 2, 2015
How Content Affects the Buyer Journey
Most sales and marketing folks today probably recognize the A-I-D-A scene with Alec Baldwin in the movie Glengarry Glen Ross. But it was American advertising and sales pioneer, E. St. Elmo Lewis who really started that line of thinking back i...

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Social Media Management

Which Business Sectors Have the Largest Presence on Instagram?
Posted on May 28, 2015
Which Business Sectors Have the Largest Presence on Instagram?
It probably comes as no surprise that destination-type businesses garner the largest presence on Instagram. Specifically, restaurants and hotels take the cake. Instagram Trends

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Content Marketing

62% of Millennials Say That Content Drives Their Loyalty
Posted on May 26, 2015
62% of Millennials Say That Content Drives Their Loyalty
Nearly two-thirds (62%) of millennials feel a direct correlation between content marketing and brand loyalty, according to

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