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WPP’s Revenue Slump Signifies the Death of Traditional Advertising

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WPP’s Revenue Slump Signifies the Death of Traditional Advertising

October 10, 2017
in Content Marketing
Richard Bergér

To say that traditional advertising may be on its deathbed is an understatement. This can be seen in the wake of a significant slowdown by global adverting giants. Mega consumer goods companies like Unilever and P&G have significantly cut their advertising dollars this year. Many experts say that this is not just a trend. It […]

How Often Should Brands Publish Content?

October 5, 2017
in Content Marketing
Richard Bergér

One of the most difficult aspects of publishing content is knowing how often to post. To get optimum SEO results, how many times should brands be posting per week? How many blog posts, videos and social media posts are really enough? Do you need to post new content each day, or is a few times […]

Is it What You Say, Or How You Say It?

Updated January 24, 2023 There are tons of content writers. You read their stuff every day. Then, there are a small number of good content writers; ones that can write in a way that makes you think. And then, there are even fewer great content writers. These select few are the ones that can compel […]

Surfing the Content Marketing Tidal Wave

August 9, 2016
in Content Marketing
Richard Bergér

Do you have any idea about how much content is being uploaded to the Internet? Check these numbers out – every minute users are: • Uploading 72 hours of video on YouTube. • Sending 204 million messages via email. • Sharing 2.46 million pieces of content on Facebook. • Tweeting 277,000 times on Twitter. • Pinning 3,472 images on […]

Content, Patriotism and Trust

July 7, 2016
in Content Marketing
Richard Bergér

This past 4th of July holiday in the Nation’s Capitol was something to behold. Especially because it was faked in the name of patriotism. For the first time in 36 years, PBS broadcast old footage for their normally live coverage of the 4th of July fireworks in Washington, D.C. Apparently, PBS’s “live” coverage also showed […]

Essential Content Marketing Quotes & Stats

June 14, 2016
in Content Marketing
Richard Bergér

ion interactive has a new infographic out. It’s brimming with tons (75 to be exact) of great quotes, info, facts and figures that will definitely get your content marketing motor running. Quotes like, “Content is the reason search began in the first place.” And, “Content Marketing is all the Marketing that’s left.” Facts and figures […]

Now What Do You Do With Your Content?

March 10, 2016
in Content Marketing
Richard Bergér

Once you have your content ready to go, aside from the typical blog and social placements, where else can you get some real bang for your content marketing buck? NewsCred offers-up this great article as a resource for paid content placement stating that, “Paid distribution is a great way for brands to quickly grow their audiences and […]

Publish Your Content Here, There & Everywhere

January 19, 2016
in Content Marketing, Search Engine Optimization
Richard Bergér

Its common knowledge that content is important for many reasons, including SEO. We also know from experience that creating, managing and publishing content across platforms is challenging. So, naturally, it’s easier to just publish the same content on your website, your blog and on all your social platforms. Heck, you can even use an app […]

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