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How Content Marketing Can Help Detangle The ‘Messy Middle’ Of The Customer Journey

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How Content Marketing Can Help Detangle The ‘Messy Middle’ Of The Customer Journey

What Is The ‘Messy Middle’ Of The Purchase Journey? In the pathway to forming conversions, there is a decision moment whose intricacies are unknowable by marketers. Many SEO experts at Google & beyond have called this the “messy middle” of the purchase journey. The messy middle is when decisions are made – and marketers have a lot […]

Messaging Tactics That Build Customer Trust

Looking to Make Your Customer Feel Seen and Valued? You Can Do So by Answering the “Why?” Trust is an elusive quality. To gain a customer’s trust, you have to eliminate anxiety, build a strong rationale that underlies your calls to action, and never take your value proposition at face value. I like the way a […]

The Secret Sauce that Powers Optimized Conversion Rates

July 28, 2020
in Conversion
Richard Bergér

Can Writing and Design Help Your Business to Optimize Conversion Rates? Good marketers know that in most cases, products, and services – even when they aren’t flying off the shelf – rarely need to be changed in and of themselves. More often, what needs improving is the value perception customers connect to your offer. Boosting […]

How Are You Driving Growth Through Conversion Rate Optimization?

July 7, 2020
in Conversion
Richard Bergér

Yes – There Is a Way To Leverage Your Conversion Rate to Push Growth To New Heights. Are you pleased with the rate of conversion you see from your marketing efforts? A recent article cites that only one-fifth of businesses are satisfied with their conversion rates. We talk a lot about digital marketing here at ASTRALCOM – […]

Have You Incorporated a Sticky Footer on Your Site?

February 12, 2020
in Conversion
Richard Bergér

Make It Easy for Users To Trust & Purchase From You with a Sticky Footer E-commerce website optimization is a frequent area of discussion at ASTRALCOM. We obsess over ways to drive conversions and impact through clear, easy-to-navigate web solutions. Let’s dive into the case for a sticky footer. A footer is the bar of […]

Check Yourself To Ensure That Your Calls to Action Are Working

January 24, 2020
in Conversion, Search Engine Optimization
Richard Bergér

The Art of the CTA Requires Careful Prioritization, and Just The Right Level of Detail In the business of SEO, we are often most concerned with getting people to your site. The next part of interaction is no less essential – a call to action is “the ask,” or what you want your user to […]

Here is How to Increase Your Website Lead Conversion Rates

April 6, 2017
in Conversion, Landing Pages, Thought Leadership Series
Richard Bergér

Updated February 27, 2022 With a 450% increase in conversions, it’s no wonder that Casa Pacifica’s conversion landing page has quickly become a critical tactic in their online marketing efforts. When comparing the newly developed conversion landing page against the previous old one, over a 3-week period earlier this year, Casa Pacific witnessed an astounding […]

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