The Unique Qualities of Effective Hospital Marketing

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The Unique Qualities of Effective Hospital Marketing

What Can Hospitals and Treatment Facilities Do To Shake Up Their Marketing? Few things are perfectly straightforward when it comes to healthcare marketing. In particular, hospitals and treatment facilities face a unique set of challenges and opportunities to form positive client and patient opinions, build trust, and engage with people on a human level as […]
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Healthcare Marketing Will Be Hyperlocal in 2024

The Healthcare Industry is Going All In on Local Advertising According to a recent report by BIA Advisory Services, there is a notable, burgeoning trend in the advertising landscape, revealing that healthcare marketers are poised to allocate a whopping $12 billion to local advertisements in 2024. The report underscores the significant impact this surge in spending will […]
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Forecasting the Future of Consumer Healthcare

Why Healthcare Businesses are Thinking As Far as 2030 The healthcare field faces many transformational opportunities from 2023-2030 – notably, according to a recent report, it is expected to expand significantly. Several factors are driving its market growth, including increased consumer awareness of health and wellness, aging populations, rising healthcare costs, and a growing demand for […]
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Did The Pandemic Change Healthcare Marketing Forever?

Why It Matters to Keep Things Personal in Healthcare Marketing Much like our bodies and the way we understand them, healthcare marketing is an evolving practice. In many ways, medical facilities and private practices are still catching their breath since 2020, and many have begun to embrace a new normal for healthcare marketing. The pandemic accelerated the […]
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Refining Content Marketing for Healthcare Brands

The Essential Content Marketing Guide for Healthcare Businesses Healthcare brands have a unique advantage when it comes to empowering their customers with specialized information and knowledge. Healthcare practitioners have the training and skills to offer critical information when it matters most to people – which can help build affinity, trust, and a lasting relationship. However, not all […]
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Healthcare Business Review Ranks ASTRALCOM In Top 10 Healthcare Marketing Agencies for 2023

A testament to ASTRALCOM’s dedication to healthcare marketing   We are absolutely thrilled to announce that ASTRALCOM has been named one of the Top 10 Best Healthcare Marketing Agencies for 2023 by Healthcare Business Review. This recognition is a testament to our team’s hard work and dedication to helping healthcare organizations connect with their audiences […]
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Healthcare Marketing is Held to a Higher Standard

Here’s Why Healthcare Marketers Have No Room for Error When it comes to caring for our bodies and dealing with medical practitioners, people tend to have very high standards. Customers scrutinize every touchpoint in the healthcare journey, from a doctor’s waiting room to their bedside manner to their communications after an appointment. It is perhaps […]
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Website Optimization Tips for Healthcare Businesses

How Small Website Tweaks Can Make a World of Difference for Health Clinics When it comes to digital marketing, efficiency is the name of the game for healthcare businesses. Launching initiatives designed to bring new customers through the door can feel daunting and expensive, but with a few quick tweaks, a healthcare clinic’s site can do […]
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