The Taxonomy of Society

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The Taxonomy of Society

In order to properly disseminate a message, it is critical to have a clear understanding of the target market and how the product or service being advertised fits within the target demographic. When engineering consensus, the market is categorized as follows; • Societal Taxonomy (vertical) • Masses • Groups • Cliques • Individuals These are […]
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H&H Homes Surges into the Raleigh New Homes Market

A surge campaign is a multichannel approach, designed for 2 primary purposes: Creating brand awareness/Driving targeted traffic Getting homebuyers off the fence and into the sales cycle So, essentially, you get a 1-2 punch that covers both traffic and brand awareness. That’s why it’s so effective. Using this multichannel approach, we created flyers, display ads, […]
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The Syntax of Consumerism Part 2

Let’s presume that we have a client that sells honey and wants to increase the effectiveness of its Valentine’s Day promotions in print media. The current root message says: “Don’t Forget Valentine’s Day. We have Delicious Honey at Great Prices” This is an intellectual appeal, because it incorporates a price-message. Additionally, this message has two […]
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The Syntax of Consumerism Part 1

Each advertising and marketing medium has its proper place in the messaging mix. There is a right time and a right place for print, social and mobile messaging. These media should be considered as tools to complete the job, but not considered as the job itself. You will need the right tool for the right […]
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New Flyers and E-Blasts for Schaeffer Family Homes!

When Schaeffer Family Homes wanted to create an upscale image for their new home community, they selected ASTRALCOM to create a series of flyers and e-blasts to help communicate, connect with, and inspire homebuyers. ASTRALCOM developed a template layout that could easily be edited, going forward, for any community and/or announcement type. Learn how ASTRALCOM […]
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The Importance of Being Found When Customer’s Search

Look at these two screen shots demonstrating one of our homebuilder client’s campaigns. In less than 20 days, we’ve become their #3 referral source of targeted homebuyer leads. On a $500 budget! It’s truly astounding. Additionally, it serves to underscore the importance of dedicating a percentage of your ad budget for keyword search marketing. Without […]
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Creating Email Marketing and Landing Page Success for AMR Advertising

Recently, ASTRALCOM had the privilege of working with one our advertising agency clients, AMR Advertising in Fullerton, California. Their client, Toshiba, needed help creating a landing page with a form-to-database component for an industry-related event. Event attendees who completed a form received a personalized confirmation page with event details which they could print on command, […]
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Boys & Girls Club of Long Beach Face Book Contest Results

Are you looking to make a huge splash with your social media contests? We can help. Take a look at the recent statistics we received for our Boys & Girls Club Aquarium of the Pacific Giveaway held on Facebook. We provided outstanding results throughout the process – from conceiving the contest particulars – all the […]
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