Creating Email Marketing and Landing Page Success for AMR Advertising

Recently, ASTRALCOM had the privilege of working with one our advertising agency clients, AMR Advertising in Fullerton, California. Their client, Toshiba, needed help creating a landing page with a form-to-database component for an industry-related event. Event attendees who completed a form received a personalized confirmation page with event details which they could print on command, and they received a Toshiba-branded rich HTML email reminder with these same event details. Additionally, attendees were segmented into four distinct geo-specific audiences upon form submission. The database was leveraged as a CRM tool for further e-mailings using HTML-rich communication pieces. This was a quick turn-around project for AMR and we were happy to be able to accommodate their needs. AMR’s response was “Thank you, thank you, thank you!!! The landing page looks great! I am so happy!” also, “Thank you again for all your hard work and accommodating our very intense schedule.”

Have a email-based CRM project that just cannot wait? We can help you with your email marketing and event-based landing page needs. For more information, contact Richard at 800.536.6637 x 4.

 


Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his Google+ profile.





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