For Healthcare Marketers, Value Generation Poses Incremental Challenges

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Customers want a likable, relatable brand voice. They’re human, after all. There’s no question that the digital and mobile-first eras have changed the game for marketers. And yet, at the core, being a good marketer is about steering a compelling narrative that end users feel motivated by. Aspirational content creation is one of many psychological […]
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Thinking Big Will Help You Avoid Common Marketing Pitfalls It’s not easy, being a compelling marketer. However, there are common patterns that lead to brands’ failures. Time and again, the things an organization thinks they want are not actually the best, most strategic solutions to their deeper issues. An article in Forbes declares five of […]
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How is Data Leading the Creative Process? It may come as no surprise that circumstances drive customers’ decision making and buying patterns. How can companies tap into individual or shared life experiences to cultivate branding and storytelling that makes customers feel like they’re part of the same narrative? An article in Newscred describes a scenario […]
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Targeting everyone as part of your marketing strategy can easily expose you to a danger of losing your entire audience. Even a narrowly-defined audience contains different categories of people. Try to project empathy in your marketing strategies with these four steps: 1. Ask many questions Some of the most effective ways to know your audience […]
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