Marketing Report Indicates Home Buyer Preferences

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What is driving homebuyer decisions across various demographics? Lavidge, an agency based in Phoenix, AZ, provides the answers in their recently released 2018 Southwest Residential Development Marketing Report. Here, about 400 adult consumers were interviewed in the Southwest United States to provide a wide range of market statistics. As the housing market continues to improve, […]
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According to John McManus, the respected publisher of BuilderOnline.com, home builders will soon get a full dose of digital reality. Reporting from the CES (Consumer Electronic Show) in Las Vegas, McManus revealed that the digital age has fully transformed the purchasing of goods and services. To strengthen this sentiment, the NRF (National Retail Federation) reported […]
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Affect, an agency that helps organizations with PR and social media specializing in healthcare was able to shortlist the top trends that are emerging this coming year. Have a look… ■ There is a need to take full advantage of social media, while not losing sight of traditional methods of advertising. ■ Content must be customized […]
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Marketing and advertising are actually two very distinct terms. While most agencies offer advertising services, companies will be referred to departments promoting sales as marketing departments. Clearly, there is a major difference between marketing and advertising, and knowing the distinction will make all the difference in your campaigns. According to Daniel Burstein, Senior Editorial Director […]
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Joe Pulizzi and Robert Rose have co-authored a radical new book titled “Killing Marketing” that is creating waves. In it, this duo suggests dismantling core concepts and rebuilding marketing with a more sustainable business model. Pulizzi is the founder of the Content Marketing Institute (CMI), and Rose is its chief strategy advisor. As such, they […]
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Experiential marketing entails the creation of distinctive personalized branded experiences. Rather than simply relaying marketing messages digitally or via other mediums, it involves the creation of an opportunity for your targeted audience to engage with your brand personally. While these experiences can be event-centric (conferences, concerts or festivals), they are typically not oriented toward a […]
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Now more than ever before healthcare professionals must utilize effective marketing strategies. Choosing a physician is no longer random or arbitrary. Rather than making decisions on word of mouth, patients now regularly access comprehensive data on healthcare professionals online. So, as a physician, ensuring that you have a strong online presence is essential. At one […]
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