How Deep Is Your Customer Love?

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How Deep Is Your Customer Love?

A Fresh Perspective On Whether Marketing Can Be Selfless At its core, marketing is the art of being persuasive. I’ve written prior articles about the psychological and emotional appeals marketers make to customers in order to build trust, impart valuable information, and gain credibility.     A recent provocation asks marketers to consider just how far they can go […]
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How Quick Is Your Pitch?

The Value of The Elevator Pitch Prevails When is the last time you practiced your brand’s elevator pitch? An elevator pitch is a quick, clear explanation of your brand’s unique value that how the power to persuade other people.   Compelling pitches come with much information, from describing a customer’s unmet need to delving into […]
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The Benefits of Healthcare Marketing

The Case for Digital Marketing Across Healthcare Providers When a person interacts with a medical facility or practitioner – whether it’s a doctor, hospital, specialty clinic, pharmacy, even an insurance provider – that facility has an opportunity to open a channel of communication that builds trust and loyalty over time. As with any industry, healthcare marketing relies […]
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Is Your Marketing Hiding Real Evidence of Your Business’ Value?

Showing Results and Examples Can Transform Your Marketing Game Content marketing is essentially the business of building a rich and compelling story around your offering in order to increase sales. Marketers are in the business of building intrigue. That said, audiences these days are savvy enough to spot poor marketing from a mile away. Language […]
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A Cautionary Tale On Commas And Misunderstandings

Here’s How A Misplaced Comma Cost A Company Millions In many daily correspondences, we’ve grown lax with our grammar and punctuation – after all, autocorrect has our back, and most of the time we’re typing with loose thumbs on the go. When quantifying business deals is on the table; however, the implications of an error […]
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Just In: There’s A New Way To Search YouTube

Here’s How Marketers Can Work With YouTube’s New Hashtag Search Results Pages Did you know that you can search for videos by hashtag? YouTube introduced the ability to search by hashtag in 2018 – albeit imperfectly. In the past, searching by hashtag would yield both hashtagged content and other related video content. Now, when you […]
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Restaurant Marketing For Trust

Building Customer Trust is the Future of Restaurant Marketing At ASTRALCOM, we’ve been watching the seismic shifts to the restaurant industry closely throughout the pandemic. We’re in a new era for restaurants – and it’s characterized by instability. More broadly, 2020 has caused a sea change in how people – specifically, internet users – feel about trust, […]
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Decoding Marketing

Since life continues to go digital, it can feel like the terms we use to understand the marketing & branding ecosystem are changing with the weather. Five key words that I find crucial to decoding marketing are algorithm, valence, presuasion, woke, and pander. All tech aside – an algorithm is defined as a step-by-step process for solving […]
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