How To Stay Authentic and Compassionate as a Marketer Today We’ve all seen our inboxes blowing up, our social feeds overtaken and our private worlds flooded with thoughts, feelings and…yes, promotions….amid the COVID-19 outbreak. At ASTRALCOM, we believe that brands can show up in a way that is meaningful and with high-impact today, perhaps more […]

How Should Brands React to the Covid-19 Crisis? It is tempting to read today’s news and hone-in on doom and gloom only for the foreseeable future. Yes – there is the threat of a significant reduction of economic activity due to the COVID-19 pandemic. While many people will be closely monitoring their finances in the […]

What Is Your Team Doing To Make Efficiency A Strategic Imperative? Efficiency is a significant trend for marketers in 2020. That’s why it’s crucial for businesses to understand how to find the low-hanging fruit that can impact your marketing strategy. There is no question that when it comes to seeing exciting, memorable digital marketing, going […]

What Are The Most Important Marketing Initiatives of 2020? A recent research report examines the most important projects, priorities and pressing initiatives that marketing executives and changemakers will be focused on in 2020. Specifically of interest to me, the report details how the shifting marketing landscape affects workflows, overall strategies and day-to-day operations for marketers […]

What Does Press Have To Do With It Anyway?  In larger companies, comprehensive marketing strategies involve consistent collaborations between PR and marketing teams to announce big company updates, new products, promotions, etc. In smaller businesses, the lock-step of marketing with press initiatives can take some getting used to – to simplify, I’m a fan of […]

The Measurable Benefits of Integrated Marketing Will Change How Your Team Works As I have written about in a recent post, integrated marketing is all about building a cohesive brand experience to enable your audience to discovery you according to their typical search and usage habits, and make the most of your various channels. In […]

Overconfidence is Studied as a Means to Persuade Others Have you ever encountered a person so proud, successful and boastful that you can’t help but trust them? According to a recent study on human behavior by Munich researchers, the bravado that’s on display by confident people can be used as a tool to manipulate, persuade […]

What Does It Look Like When Buying Power Enters a New Generation? Surprising as it may seem, Gen Xers – who are wedged between their Boomer parents and Millennial kids – are entering their 50s, and are ready to start planning their golden years. What can we expect from this burgeoning consumer group? While Gen […]