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Psychology Creates Deeper Marketing Impact than AI

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Psychology Creates Deeper Marketing Impact than AI

April 5, 2019
in Marketing
Richard Bergér

Customers want a likable, relatable brand voice. They’re human, after all. There’s no question that the digital and mobile-first eras have changed the game for marketers. And yet, at the core, being a good marketer is about steering a compelling narrative that end users feel motivated by. Aspirational content creation is one of many psychological […]

Five Critical Mistakes to Avoid with Your Marketing Strategy

March 26, 2019
in Marketing
Richard Bergér

Thinking Big Will Help You Avoid Common Marketing Pitfalls It’s not easy, being a compelling marketer. However, there are common patterns that lead to brands’ failures. Time and again, the things an organization thinks they want are not actually the best, most strategic solutions to their deeper issues. An article in Forbes declares five of […]

Marketers Leverage Customer Data to Tell More Compelling Stories

March 6, 2019
in Marketing
Richard Bergér

How is Data Leading the Creative Process? It may come as no surprise that circumstances drive customers’ decision making and buying patterns. How can companies tap into individual or shared life experiences to cultivate branding and storytelling that makes customers feel like they’re part of the same narrative? An article in Newscred describes a scenario […]

How Can Physicians and Medical Practices Hone Their Marketing Presence?

January 17, 2019
in Healthcare, Marketing
Richard Bergér

A Layered Recipe for Medical Brand Awareness will Ensure Long-Term Value More and more people are aging and in need of medical services – and with them, the healthcare field continues to boom. As the competition rises, how can medical practitioners distinguish themselves and gain the valuable, lasting trust of patients who will keep coming […]

Affordable Digital Marketing Tactics for Restaurants

December 13, 2018
in Marketing, Restaurant and Food Service
Richard Bergér

Restaurant Owners Don’t Need to Break the Bank with Creative Marketing When the budget for marketing gets constrained, it may feel like there are no options to get the word out. Modern Restaurant Management has a strong perspective that low-or-no budget marketing can still go a long way in the restaurant industry. Restaurants often live […]

Making use of Marketing Personas

June 12, 2018
in Marketing
Richard Bergér

Targeting everyone as part of your marketing strategy can easily expose you to a danger of losing your entire audience. Even a narrowly-defined audience contains different categories of people. Try to project empathy in your marketing strategies with these four steps: 1. Ask many questions Some of the most effective ways to know your audience […]

Homebuilders Expect a Steady Housing Market this Spring

April 24, 2018
in homebuilder, Marketing
Richard Bergér

Suburban homebuilders are now expecting an improved housing market due to a strong economy and homebuyer confidence. According to real estate experts and leading economists, the housing market should experience a boom in greater Chicago, which is also expected to grow in the future. The housing market is projected to grow by 3 percent this […]

The Role of Marketing in The American Health Care System

April 19, 2018
in Healthcare, Marketing
Richard Bergér

Health care has become a hot topic in the United States due to its role in our society. However, according to a recent report by The Commonwealth Fund, the The United States spends a huge amount of its budget on health compared to other high-income nations yet the country is among the lowest ranked when […]

Marketing Report Indicates Home Buyer Preferences

April 12, 2018
in homebuilder, Marketing
Richard Bergér

What is driving homebuyer decisions across various demographics? Lavidge, an agency based in Phoenix, AZ, provides the answers in their recently released 2018 Southwest Residential Development Marketing Report. Here, about 400 adult consumers were interviewed in the Southwest United States to provide a wide range of market statistics. As the housing market continues to improve, […]

Coming to Terms with the Digital Reality for Homebuilders

March 29, 2018
in homebuilder, Marketing
Richard Bergér

According to John McManus, the respected publisher of BuilderOnline.com, home builders will soon get a full dose of digital reality. Reporting from the CES (Consumer Electronic Show) in Las Vegas, McManus revealed that the digital age has fully transformed the purchasing of goods and services. To strengthen this sentiment, the NRF (National Retail Federation) reported […]

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