A Primer on Google Discover

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A Primer on Google Discover

It’s Time to Get Serious About Google Discover If you haven’t heard about Google Discover yet, you’re in good company. This newly launched recommendation tool shows personalized content to users based on their interests and search history. Where will people see it? Discover appears on mobile devices’ home screens and within the Google app, and showcases articles, videos, and other content […]
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How The Sausage is Made: An Overview of Google’s Search Rankings

The Intricate Workings of Google Search and Rankings Did you know that not everything about your status on the Google Search Engine Results Page is algorithmically determined? A recent interview with Pandu Nayak, Google’s Vice President of Search, provides a surprisingly clear and illuminating view of how Google manufactures search rankings. Here are some of his […]
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Google’s New SEO Playbook Accepts AI-Generated Content

Does Successful Content Need To Be Human-Generated? The algorithm that fuels Google’s search is an ever-evolving source of truth for digital marketers. According to recent reporting, Google has made an SEO algorithm update to address the rise of AI-generated content, which is content produced by artificial intelligence systems rather than human authors. The update focuses on […]
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A Primer on Google Analytics 4

Unlocking the Power of GA4 to Track and Predict Consumer Behavior Google Analytics has a new version – GA4. This update offers advanced features and capabilities for marketers that create game-changing opportunities in understanding customers. If you’re a curious marketer with an endless desire to know how your customer thinks, feels, and is motivated to […]
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What Businesses Should Know About Google’s Core Update

A Breakdown of Google’s August 2023 Core Update New season, new SEO update! The August 2023 Core Update marks a significant development for online marketers as Google introduces an algorithmic update. As ever, their aim is to continually enhance search results and refine users’ experience. This particular update can potentially impact the rankings of various websites across […]
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Navigating Organic and Paid Search

SEO, Paid Search, and the Complex Choreography of the SERP Every business wants to show up on Google’s search engine results pages with as much frequency and relevance as possible. But for smaller businesses, where every marketing dollar needs to be well-spent, how can they stay competitive? Many marketers understand the value of marrying an SEO […]
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Google Has Updated its Ad Policy

A Summary of Google’s Revised Ad Policy As digital marketers know well, there is never a dull moment in SEO, thanks to Google’s evolving algorithms and policies. Google recently released an announcement about updates to Google Ads’ destination requirements that will improve clarity for advertisers. Changes to the destination policies will go into effect in March 2022. […]
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How To Stay On Top of Your Google Business Profile

Did You Know That Google Can Change Your Google Business Profile? A well-tended Google Business profile is an essential SEO booster for local businesses. Keeping your business profile accurate, up to date, and fresh helps ensure that your local SEO footprint is current and your customers have the information they need to find you. It […]
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