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Restaurant Marketing That Works: Local Tactics That Drive Traffic and Loyalty

August 13, 2025
in Marketing, Restaurant and Food Service
Richard Bergér

Becoming the Local Favorite: Restaurant Marketing That Matters Delivery apps and big-box brands dominate the food scene today, and local restaurants need marketing strategies that go deeper than discounting; they need community connection. When it works, it works well – you can feel it when a restaurant is a beloved local institution. Authenticity, a neighborly […]

Price Cuts Aren’t Enough: How Builders Can Market Smarter in 2025

August 5, 2025
in homebuilders, Marketing
Richard Bergér

Why Homebuilders Need Localized Digital Marketing Now At last, the housing market has entered an inflection point. According to recent reporting, 38% of U.S. homebuilders cut prices in July, marking the highest percentage in three years. The average reduction was approximately 5%, as builders wrestle with weakened buyer demand, record-high mortgage rates (hovering around 6.8%), […]

What User-Centric Conversion Optimization Looks Like in B2B Marketing

July 29, 2025
in Conversion, Marketing
Richard Bergér

How Putting Users First Improves B2B Conversion Rates In B2B marketing, it’s easy to focus on metrics, messaging frameworks, and conversion goals – and forget that behind every click is a person. “User-centric conversion optimization” is a strategy that flips the script: instead of asking what your business wants users to do, you ask what […]

Humanizing Healthcare Marketing: Why Connection Is the New Currency

July 22, 2025
in Healthcare, Marketing
Richard Bergér

From Clicks to Care: Why Connection Is the Future of Healthcare Marketing In a healthcare landscape increasingly shaped by data, algorithms, and automation, it’s easy to forget a fundamental truth: people don’t just want answers, they want connection. Industry leaders are making a powerful case for putting the human experience at the center of healthcare […]

The Rise of Creator-Led B2B Marketing: Insights for Marketers

July 16, 2025
in Marketing
Richard Bergér

Why B2B Customers Trust People Over Brands There’s nothing like hearing a personal recommendation or guidance from a familiar face. LinkedIn’s new playbook highlights a pivotal shift in B2B marketing: creators are becoming the trusted voices that buyers seek. Unlike traditional corporate messaging, content from real people – especially those with domain expertise – resonates […]

Beyond Acquisition: Crafting Personalized Patient Journeys in Healthcare Marketing

June 6, 2025
in Healthcare, Marketing
Richard Bergér

Reimagining Healthcare Marketing: Prioritizing Patient Experience and Personalized Journeys In today’s healthcare landscape, marketing has the opportunity to transcend traditional roles of brand awareness and patient acquisition. We see a pressing need for marketing strategies that prioritize patient experience and personalized care journeys – especially with relation to clinical operations, educating patients about their health, […]

Healthcare Marketing Trends in 2025: Key Insights & Actionable Strategies

April 22, 2025
in Healthcare, Marketing
Richard Bergér

Our Guide to Local SEO Schema: Unlocking the Power of Structured Data & Rich Results The healthcare marketing landscape is in the process of large-scale, rapid acceleration and change, with the industry projected to reach $36.42 billion by 2030. The driving forces behind this growth include the rise of personalized healthcare marketing, the integration of […]

Homebuilder Digital Advertising Benchmarks for 2025

March 13, 2025
in Advertising Benchmarks, homebuilder, Marketing
Richard Bergér

How ASTRALCOM Delivers Proven Digital Marketing Tactics That Outperform Homebuilder Industry Standards Building, marketing, and selling homes is hard work. It takes meticulous craft, a builder’s skills, and a finessed understanding of broad economic, geographic, and behavioral trends to succeed in today’s competitive market. While a home is built with sturdy materials, buyers’ journeys to […]

SEO Turmoil: Why Google’s Recent Volatility Is Driving Marketers Crazy

February 4, 2025
in Google, Marketing
Richard Bergér

How to Stay Sane During Ranking Fluctuations Google’s recent ranking volatility has digital marketers pulling their hair out. Since January 20th, SEOs have reported wild fluctuations—some sites tanking overnight while others mysteriously surge. “It makes no sense,” one marketer lamented, with tracking tools lighting up like a rollercoaster. The uncertainty is maddening, especially with no […]

Why Traditional Tactics Still Serve Homebuilder Marketing

Sometimes, The Most Effective Marketing Tool is The One Your Audience Can’t Ignore Today’s marketers face incredible opportunities to turn their entire businesses into digital enterprises. From AI tools to social media, data analytics, and SEO, there are endless possibilities to surface and deepen a brand’s standing online. If you were to turn back the […]

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