What Does Press Have To Do With It Anyway?  In larger companies, comprehensive marketing strategies involve consistent collaborations between PR and marketing teams to announce big company updates, new products, promotions, etc. In smaller businesses, the lock-step of marketing with press initiatives can take some getting used to – to simplify, I’m a fan of […]

The Measurable Benefits of Integrated Marketing Will Change How Your Team Works As I have written about in a recent post, integrated marketing is all about building a cohesive brand experience to enable your audience to discovery you according to their typical search and usage habits, and make the most of your various channels. In […]

Overconfidence is Studied as a Means to Persuade Others Have you ever encountered a person so proud, successful and boastful that you can’t help but trust them? According to a recent study on human behavior by Munich researchers, the bravado that’s on display by confident people can be used as a tool to manipulate, persuade […]

What Does It Look Like When Buying Power Enters a New Generation? Surprising as it may seem, Gen Xers – who are wedged between their Boomer parents and Millennial kids – are entering their 50s, and are ready to start planning their golden years. What can we expect from this burgeoning consumer group? While Gen […]

Customers want a likable, relatable brand voice. They’re human, after all. There’s no question that the digital and mobile-first eras have changed the game for marketers. And yet, at the core, being a good marketer is about steering a compelling narrative that end users feel motivated by. Aspirational content creation is one of many psychological […]

Thinking Big Will Help You Avoid Common Marketing Pitfalls It’s not easy, being a compelling marketer. However, there are common patterns that lead to brands’ failures. Time and again, the things an organization thinks they want are not actually the best, most strategic solutions to their deeper issues. An article in Forbes declares five of […]

How is Data Leading the Creative Process? It may come as no surprise that circumstances drive customers’ decision making and buying patterns. How can companies tap into individual or shared life experiences to cultivate branding and storytelling that makes customers feel like they’re part of the same narrative? An article in Newscred describes a scenario […]