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Why Measuring Cost-Per-Acquisition is Rarely Correct

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Why Measuring Cost-Per-Acquisition is Rarely Correct

Updated October 21, 2022 Homebuilder Case Study: Display Campaign CPA Many times, once a client is up-and-running with advertising campaigns, the question arises as to value of the effort. The Cost-per-Lead, or Cost-per-Acquisition from paid search, social media, and trackable print efforts, too. In today’s market, these channels are indeed all measurable. But how do […]

Strategy and Tactics and Objectives, Oh My!

It’s nothing to be frightened of. Yet, I often hear from clients how they don’t truly understand the difference between a strategy and a tactic, or between a goal and an objective. This is such a critical part of marketing and business development success, that it’s worth ensuring we fully understand the differences between these […]

Content is King. Context is Queen. Conversion is the Royal Heir.

October 7, 2014
in Content, Marketing, Thought Leadership Series
Richard Bergér
Content Marketing

Updated October 7, 2022 It’s like this: Content is King. Context is Queen. Conversion is the Royal Heir. We were just finalizing this axiom and the related graphic, when we ran across this awesome post by Alexandra Maia. Great minds think alike, indeed. Our version includes a third part and viola: a New Royal Family […]

Customer Segmentation First, Then Personalization

Do you know who your customer is? Do you have a customer/buyer profile that you use in your marketing efforts? Does your website segment buyers by type? Do you even need to be concerned with buyer types? The answer is – absolutely! Especially in today’s market, where things like buyer affinities, geotargeting, location-based advertising, remarketing […]

How to Create a Successful Email Message

Of all the channels to spend your time optimizing, email is one of the best. Email provides the single most direct line of communication for conversion to sales. With an ROI of approximately 4,300% (according to the Direct Marketing Association), it’s also quite cost effective – virtually paying for itself. With proper relevance, cadence and […]

Owned, Earned and Paid: The Golden Content Triangle

The content tripartite known as Owned, Earned and Paid media has been shaping marketing and advertising for the last five or six years and is proving more important than ever in today’s messaging marketplace. Owned Media and Paid Media both have their place in the content mix, but Earned Media is often considered the holy […]

The Seven Deadly Sins of Marketing and Advertising

All advertising, marketing, messaging and sales professionals have faced difficult times at some point in their careers. Sometimes, these difficult circumstances are brief; like “writer’s block,” lasting only a day or two. Or, these challenges can persist for months on end. It all really depends on your perspective – regardless if these challenges are external or […]

Achieving 9,900% ROMI – Yes, It’s Possible!

In our last post on this subject, we outlined how to determine how much traffic it takes to make a sale. We learned, in our example business, that it takes 45.4 website visitors to create one conversion. Likewise, we learned that it takes 15.7 conversions to make one sale. We concluded that, in order to […]

The Power of Granfalloons in Marketing and Advertising

Updated July 17, 2022 How Many Granfalloons Do You Belong To? Do you belong to or participate in an organized group? Of course you do. Everyone belongs to some group, or another. Belonging is the 3rd tier of Maslow’s Hierarchy of Needs. You might ask, “What does psychology have to do with marketing, advertising and […]

How Many Website Visitors Does it Take to Make a Sale?

How many website visitors does it take to make a sale? What an interesting question, because I’ll bet you a Benjamin that it’s going to be different for every business. Furthermore, I’ll bet you a Grant that most business and marketing execs don’t know the answer. Nevertheless, wouldn’t it be nice to know just how […]

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