Most of our clients’ audiences are indeed millennials. In fact, we’ve been messaging to and creating customer experiences for millennials long before they were even called that. Considering that our average agency-client relationship is 8 years, it indicates to me that we know what we’re doing. Just ask any of our clients; else we would’ve […]

While marketers use content to boost customer engagement, lead generation and brand awareness, recent research suggests that there are plenty of boundaries preventing content marketers from reaching the ultimate level of success. Yet, recent research conducted by Ascend2 found a wide variety of obstacles to the success of content marketing efforts. The study found that […]

Most sales and marketing folks today probably recognize the A-I-D-A scene with Alec Baldwin in the movie Glengarry Glen Ross. But it was American advertising and sales pioneer, E. St. Elmo Lewis who really started that line of thinking back in 1898. While that principle still holds true, advertisers and marketers are challenged, more so […]

Did you know that 69% of women use the Internet to get ideas on new brands and products that they’re interested in? In this infographic from Adweek, you’ll learn more than just how women use the Internet. As a whole, women’s spending power continues to increase and as marketers, it’s critical to understand women’s media […]

So, with all the media that millennials are consuming, did you ever wonder what kinds of media are being consumed? “They’re not reading the news. If they’re reading the news, they’re reading the celebrity page. They’re consuming viral videos. You look at YouTube, it’s not President Obama’s speeches that go viral; it’s the cat that […]

You’ve probably heard your teen or tween utter some interesting uses of grammar and syntax. It’s important to note, especially of you want to maintain a good level of two-way communication. But there is a downside to all the acronyms being used in social media, especially the ones used to describe emotions and events. According […]