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Expect to See These Subjects Going Mainstream in 2018 According to Facebook

The annual report on topics and trends by Facebook IQ has shed light on subjects that are likely to go mainstream in 2018. This data has been compiled from over 2 billion Facebook Users, a staggering number which gives the report strong credibility. Below are the interesting findings on subjects that may dominate conversations in […]

How Psychology Can Enhance Content Marketing Efforts

February 8, 2018
in Content Marketing
Richard Bergér

Digital marketers can no longer afford to ignore the role of psychology in content marketing. Psychology helps serve to understand customer behavior, thus providing leverage over competitors. There are many psychological principles that can be incorporated to improve your online marketing efforts, from content design to user experience. The Elaboration Likelihood Model, or ELM, is […]

Using Non-Promotional Content Marketing for SEO

January 23, 2018
in Content Marketing, Search Engine Optimization
Richard Bergér

In any campaign, NewsCred reports that their first step is to build relationships with their audiences through the use of non-promotional content. To engage with audiences, it is important that this content is credible, helpful, entertaining and inspirational. This non-promotional content has to be authentic while also being well-tuned to powerful SEO. When consumers have […]

Producing Standout Content Marketing from Annual Reports

January 16, 2018
in Content Marketing
Richard Bergér

When you think of engaging and interesting content ideas, annual reports might not be the first thing that comes to your mind. Creativity, however, means taking the non-obvious route, and in marketing, creativity is the key to success. Rather than the boring, lengthy statements we are used to seeing, Annual Reports can be a great […]

A Definition of KPIs in Content Marketing

The main purpose of content marketing is to attract leads, encourage conversions, and engage consumers. Content marketing must be measurable to track progress and Return on Investment (ROI) in marketing campaigns. This measure allows you to adjust your strategies based on what proves to work. This is where KPIs come in. Key Performance Indicators (KPIs) […]

Writing Amazing Headlines and Amplifying Content

Before joining BuzzSumo, Steve Rayson’s line of work was in the e-learning space, as he was starting and then selling several startup companies in this field. Now as the director of BuzzSumo, he has helped lead this organization to the powerful force in content marketing that it is today. BuzzSumo has now attracted over 390,000 […]

What Google’s Native Ads Say About the Future of Content Marketing

Recently, Google has launched a significant enhancement to its AdSense product. AdSense is the platform which serves Google ads that you encounter on a publisher’s website. For the first time, there are now 3 native content ad formats. These are the in feed, in article, and matched ads. This can be viewed as a big […]

Content Marketing in Challenging Industries

October 17, 2017
in Content Marketing
Richard Bergér

Marketing and advertising any product is always challenging, especially for new brands. However, when it comes to marketing products and services that are highly controlled and potentially constrained by legal issues, it can be even more difficult. Some of the most challenging industries for marketers include financial services, cannabis, and alcohol. There are very high […]

WPP’s Revenue Slump Signifies the Death of Traditional Advertising

October 10, 2017
in Content Marketing
Richard Bergér

To say that traditional advertising may be on its deathbed is an understatement. This can be seen in the wake of a significant slowdown by global adverting giants. Mega consumer goods companies like Unilever and P&G have significantly cut their advertising dollars this year. Many experts say that this is not just a trend. It […]

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