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Why Marketers Need to Think About “Killing Marketing”

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Why Marketers Need to Think About “Killing Marketing”

November 14, 2017
in Marketing
Richard Bergér

Joe Pulizzi and Robert Rose have co-authored a radical new book titled “Killing Marketing” that is creating waves. In it, this duo suggests dismantling core concepts and rebuilding marketing with a more sustainable business model. Pulizzi is the founder of the Content Marketing Institute (CMI), and Rose is its chief strategy advisor. As such, they […]

It’s OK If You’re Not a Perfect Marketer – Neither is Google

November 9, 2017
in Google, Marketing
Richard Bergér

Embarrassment is trending up in marketing. As a marketing professional, you may feel that you have done everything right in your campaign. However, results sometimes don’t meet expectations, and errors do happen which can affect the bottom line. This is no reason to get down on yourself, sometimes things just happen. It’s OK if your […]

Why Healthcare Providers & Organizations Must Market Themselves

October 24, 2017
in Healthcare, Marketing
Richard Bergér

Now more than ever before healthcare professionals must utilize effective marketing strategies. Choosing a physician is no longer random or arbitrary. Rather than making decisions on word of mouth, patients now regularly access comprehensive data on healthcare professionals online. So, as a physician, ensuring that you have a strong online presence is essential. At one […]

Plug into Generation Z Diners’ Interests

September 28, 2017
in Marketing, Restaurant and Food Service
Richard Bergér

We’ve heard about marketing toward millennials for years now. But how do you market toward and appeal to Generation Z? According to recent studies, Generation Z diners tend to opt for convenient food options. They also prefer regular snacking instead of eating whole meals during the normal meal times. Generation Z also tends to prefer […]

Content Marketing Personalization: 4 Brands’ Winning Tactics

Today’s consumers demand customized experiences and want equally personalized interactions with their favorite brands. That’s why more businesses are beginning to embrace personalized content marketing, as opposed to the traditional spray-and-pray mass marketing. Companies that have made the transition to more personalized online marketing are already seeing very positive results. By sharing the right type […]

Marketing 101: What is Taxonomy?

September 19, 2017
in Marketing
Richard Bergér

When dealing with large quantities of data, knowing how to get the most out of your information is key. To do this, you need a firm understanding of the concept of marketing taxonomy. When you hear the term taxonomy, marketing probably isn’t the first thing to pop into your mind. We’re used to hearing the […]

The Seismic Shakeup in Healthcare Marketing: Are You Ready?

Over the past few decades, the business world has experienced a massive shift toward the technological. Healthcare and life-science marketers have kept their distance from making the move. This has happened most often due to perceived issues of liability and risk. The time has come for that to change and the distance these sectors have […]

If You Aren’t Using Buyer Personas, Then You Need to Read This Now!

June 6, 2017
in E-Commerce, Marketing
Richard Bergér

Ignore buyer personas and the very existence of your brand is in peril. Consider these three questions as they relate to your business: “Who the heck are we going to talk to? Why will they care? What are we going to say that’s relevant to them?” These three questions are the root of buyer personas, […]

The Art and (Neuro)Science of Using Words

March 22, 2017
in Content, Marketing, Thought Leadership Series
Richard Bergér

Updated December 4, 2023 We’re often asked how we’re able to produce such dramatic lift in CTRs and in conversions for our clients. It’s no secret. We’ve been using word tactics in our content development since forever and the results are clear. See any number of micro case studies available on our homepage and you’ll […]

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