The Mathemagical Customer Conversion Formula; Part 2

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The Mathemagical Customer Conversion Formula; Part 2

Updated March 29, 2023 In the previous article, we covered the “attraction” aspects (relevance, value and motivation) of the customer conversions process. This article will deconstruct the “engagement” process of how consumers interact with your messaging and your brand. Friction, in the customer conversion process is anything that slows down, obstructs or otherwise confuses the […]
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H&H Homes Selects ASTRALCOM as Agency of Record

Recently, ASTRALCOM announced that we had entered into a term arrangement as agency of record with H&H Homes to provide marketing, advertising and customer experience optimization services. H&H Homes, located in Fayetteville, NC was founded by Ralph and Linda Huff in 1991 and was named one of the top 100 builders in the United States […]
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A Brand to Die for

I am often asked, “What does it take to create a successful marketing campaign?” The reality, at the heart of it all, is the client’s brand essence; how that brand is represented and how it’s perceived by the market. All successful marketing and advertising strategies spring forth from this basic tenet – brand essence. What […]
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The Taxonomy of Society

In order to properly disseminate a message, it is critical to have a clear understanding of the target market and how the product or service being advertised fits within the target demographic. When engineering consensus, the market is categorized as follows; • Societal Taxonomy (vertical) • Masses • Groups • Cliques • Individuals These are […]
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H&H Homes Surges into the Raleigh New Homes Market

A surge campaign is a multichannel approach, designed for 2 primary purposes: Creating brand awareness/Driving targeted traffic Getting homebuyers off the fence and into the sales cycle So, essentially, you get a 1-2 punch that covers both traffic and brand awareness. That’s why it’s so effective. Using this multichannel approach, we created flyers, display ads, […]
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The Syntax of Consumerism Part 2

Let’s presume that we have a client that sells honey and wants to increase the effectiveness of its Valentine’s Day promotions in print media. The current root message says: “Don’t Forget Valentine’s Day. We have Delicious Honey at Great Prices” This is an intellectual appeal, because it incorporates a price-message. Additionally, this message has two […]
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The Syntax of Consumerism Part 1

Each advertising and marketing medium has its proper place in the messaging mix. There is a right time and a right place for print, social and mobile messaging. These media should be considered as tools to complete the job, but not considered as the job itself. You will need the right tool for the right […]
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New Flyers and E-Blasts for Schaeffer Family Homes!

When Schaeffer Family Homes wanted to create an upscale image for their new home community, they selected ASTRALCOM to create a series of flyers and e-blasts to help communicate, connect with, and inspire homebuyers. ASTRALCOM developed a template layout that could easily be edited, going forward, for any community and/or announcement type. Learn how ASTRALCOM […]
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The Importance of Being Found When Customer’s Search

Look at these two screen shots demonstrating one of our homebuilder client’s campaigns. In less than 20 days, we’ve become their #3 referral source of targeted homebuyer leads. On a $500 budget! It’s truly astounding. Additionally, it serves to underscore the importance of dedicating a percentage of your ad budget for keyword search marketing. Without […]
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