A surge campaign is a multichannel approach, designed for 2 primary purposes:
- Creating brand awareness/Driving targeted traffic
- Getting homebuyers off the fence and into the sales cycle
So, essentially, you get a 1-2 punch that covers both traffic and brand awareness. That’s why it’s so effective.
Using this multichannel approach, we created flyers, display ads, search ads and social media ads to help H&H Homes increase their brand recognition and ramp-up their activity in Raleigh, NC. After only four days of running the campaign, it’s already a success, with increases in traffic from paid search, display and social up 250%, 100% and 57% respectively.
Want to increase your brand awareness among homebuyers and generate targeted traffic to your site? Just contact us and we’ll be happy to explore ideas with you.