What’s Missing From Your SEO Strategy? Search Engine Optimization is a very buzzy concept. At ASTRALCOM, we are firm believers in positioning an SEO strategy at the core of all marketing activities. And yet, while some marketers have dipped their toes in optimizing their search engine performance, the technical complexity of SEO tends to overwhelm […]

How and Why to Play Nice with Online Reviewers There is no question that reviews are a powerful way of communicating online. Let’s face it – most of us would rather not be the first person to try out a new restaurant or shop. Most consumers want to know ahead of time that they can […]

Collaboration, Operational Efficiency, and Driving Traffic: These are Some of the Keys to the Future of SEO Like most things in the digital world, SEO is constantly changing. Anyone working with digital technology needs to consider how to be more creative with online strategies and work across business functions in order to optimize their websites […]

Let’s Get to the Bottom of Mysterious SEO Downturns. Have you ever experienced a decline in your SEO performance, and are unsure why? According to the folks at Search Engine Journal, there is only one official penalty as far as Google is concerned – and it’s called a “manual action.” This means that a real-live […]

Playing Nice with SEO Can Be Simple Calling all e-commerce businesses! Launching your site is a major accomplishment – and is just the beginning of managing your online content and digital experience. As I’ve discussed in the past, e-commerce sites need a powerful meta- and micro-data backbone in order to be visible to search engines. […]

How to Win at SEO in the Coming Year Is SEO perfection an attainable outcome for your business? It’s never too soon to start honing-in on a plan for the New Year. Here are some unmissable focus areas for you and your team. – Put your eggs in Google’s basket. Google is king in the […]

What Are the Established Forms of Measurement for SEO? We talk a lot about the workflow underlying SEO and content strategy at ASTRALCOM. A more nuanced way to understand the impact of efforts taken on an SEO level comes by examining how a site lives up to the key, established metrics. Tracking your site’s performance […]