Remarketing. It’s on the rise and it’s become part of the smart marketer’s arsenal. But how are companies using this tactic and how beneficial is it, really?
If you’re an ASTRALCOM client, you’re likely already on our adZooks! display program and you’re seeing the benefits of both display advertising and remarketing. Read what we did for Century Communities in less than 3 weeks, using adZooks! display and remarketing.
But you needn’t take our word for it; check out AdRoll’s survey data on this topic:
They surveyed 1,000 US marketers across different industries and analyzed AdRoll retargeting campaign data from over 11,000 US advertisers to discover how these advertisers and marketers are using remarketing. Want to know what they found? They learned that:
- • 92% of marketers report retargeting performs equal to or better than search, 91% equal to or better than email, and 92% equal to or better than other display.
- • 71% of marketers spend 10-50% of their entire online ad budget on retargeting; up from 53% in 2013.
- • Social media is the single hottest topic in retargeting—mobile and cross-device retargeting comes in at #2.
- • Retargeting has expanded up the funnel. 70% of marketers use retargeting for brand awareness, 60% for social engagement, and 58% for customer retention.
If you’re not doing remarketing, you’re missing a huge opportunity. If you are using a remarketing program, how’s it working out for you?
We challenge you to beat our performance metrics in display advertising and remarketing. Up to the challenge? Just click or call us at 800.536.6637 and we’ll compare apples-to-apples and see whose performance is better. Any takers?