If your email marketing efforts aren’t including your customers’ names in the subject line, you’re missing out on a 29.3%lift in your open rate. If that isn’t enough to convince you then how about these post-click metrics from Experian that boasts transaction rates 49% higher and revenue per email 73% higher with personalization. Read more about this in Daniel Burstein’s article on MarketingSherpa.

You can also learn more about the elements of a successful email in our infographic and post on How to Create a Successful Email Message.

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