The New Audience Of One

The New Audience Of One

SAP published an infographic and an interactive e-book related to the customer journey. Citing the journey as, “… tangible and measureable. It is not random, but eminently predictable.”

Oct-15

SAP’s perspective is to combine proactively and efficiently managing customer data in real-time, “… marketers can continue to lead customers through repeated, profitable relationships.” This is personalized marketing at its best. SAP’s interactive e-book, Seven Strategies to Market to an Audience of One, provides tips and best-practices on how to personalize every interaction with your consumers.

There is a lot of information about the customer journey and our post the “Path to Purchase” is a great primer. Of course we’d love for you to call us at 800.536.6637, or click to discuss how we can work together to solve your challenges and reach your goals.

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