In eMarketers article How Much Revenue Does Email Drive? we can see that some pretty heft folks have chimed-in with their thoughts. As such, there really isn’t much to write on this topic except to quote the article verbatim…
“Respondents to an April 2015 survey indicated that email alone accounted for as much in revenues as all other types of digital advertising combined.”
“Econsultancy found in February that email marketing was rated effective by more agency marketers than any other channel.”
“A January 2015 survey by Demand Metric and the Direct Marketing Association (DMA) also found higher ratings for email’s ROI than for any other channel or format studied.”
“The Relevancy Group’s findings [indicate that], US marketing executives believe that email alone drives the same amount of revenue as their social media, website and display ad efforts combined.”
If you haven’t got your email game in the groove, there’s no better time than now to get it in gear.
Learn first-hand, the benefits of a consistent and effective email marketing program by implementing your own.
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