Look at this article from NewsCred. It talks about the psychology behind social media conversions. But look at what the article considers critical factors: Things like scarcity, value, security, curiosity and the granfaloon tactic.
Are these tactics any different then what any professional marketer would use in any channel or at any customer touchpoint?
Nevertheless, NewsCred’s article provides additional information and ideas that can help you keep your content and messaging solid and effective. Checkout their article at this link. Then read our post on The Syntax of Consumerism.
You might also enjoy some of our white papers, which can be found at this link.