May 2020’s Core Update Has Changed the Standard for Web Marketers – Again
In Google’s recent Core Algorithm Update, the tech giant is sticking to a consistent story that they continue to “focus on ensuring you’re offering the best content you can” and rewarding you in turn. Are you looking to get through to customers and maximize the support of the algorithm while doing so? Be sure that your content strategy is linked to your expertise, how you convey authority, and how trustworthy you are. Google’s search engines look for original content that feels interesting, real, and eye-catching. Why? Users won’t be grabbed by overdone or cliché material – and when they click away from you, the algorithm will take note of it. Be engaging and legible in your content length and layout at the same time. The more you lean into user-friendly, easy-to-navigate site materials, the more likely people are to spend time on your page.
In addition, as I’ve written about in the past, content marketers are best positioned when they write with user intent in mind. Know what your customer or reader is after – and give it to them as clearly and succinctly as possible. If you want to see how Google is ranking other pages that appear with similar search terms, put yourself in your users’ shoes for a moment, and run a few searches. This is always a useful practice when you’re looking to differentiate your web content from others.
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