Marketing Keeps On Cooking As 2020 Continues To Challenge Restaurant Owners
As different cities worldwide experience lower COVID instances and life resumes somewhat as it did before, businesses are eager to re-identify their core audiences and incorporate smart digital strategies. In particular, restaurants have been through wave upon wave of change in 2020 – a topic I wrote on recently – and are well-positioned to continue their digital marketing and public relations efforts as time goes on.
Gaining customers’ trust is of peak importance for restaurants looking to stay busy amid COVID and thrive in a post-pandemic world. Good hygiene, intelligent observance of local guidelines, and expanded service offerings are good ways to build and sustain trust around personal safety. Many restaurants who have instituted partial capacity or outdoor dining have introduced contactless services. Menus are accessed via QR codes, making it easy for diners to limit the objects they touch and make it simple for restaurants to maintain an up to date menu through simple PDF-to-webpage uploads.
QR codes can also be a way for restaurants to gather feedback on hygiene and customer satisfaction. Be transparent about what you’re doing to improve your restaurant’s sanitation standards and seek customer input on the experience. It never hurts to be in dialogue with your audience – and when you can track down fast responses to what is and isn’t working, you’re more adaptable and demonstrate an approach of care and collaboration. After all, we’re all in this together. Restaurant owners might also consider leveraging dynamic QR codes to get personalized, relevant feedback, and engagement around new menus, ways of ordering, giveaways, and seasonal campaigns.
If you are a restaurant looking for ways to maximize customer trust and make your COVID-safe methods part of your digital strategy, consider partnering with ASTRALCOM. Get in touch today.