Are You Playing ‘Teacher’ With Your Content Marketing?
These days, customers are more informed about how, what, and when they want to buy than ever before. There are countless resources at their fingertips that can change their minds within seconds, like reviews, competing products, and cheaper alternatives. It is incumbent upon marketers to capture a potential customer’s attention and educate them with as many resources as possible that ladder-up to a clear and convincing value proposition. A customer that wants more information than ever deserves all of the education a brand can offer. According to this recent article, the principle of playing ‘teacher’ applies to all industries and can appear as unbiased, informational content marketing. After all, when customers feel assured in the information they read, they’re more likely to feel good about making a purchase.
Interactive and video marketing are among the most engaged-with content types out there. How can brands provide informational messaging that is digestible and rewarding for possible customers using these formats? While a single, eye-catching post may feel like a behemoth to create, it’s crucial to think about content marketing as a broader ecosystem of educational, value-adding content. The power of the blog post is still significant, especially given the weight blogs carry with SEO. Leverage the long-form content generated through blogs in other spaces such as webinars, podcasts, videos, and more to increase your educational output and please the SEO algorithms. Maximize the possible inroads for customers to discover and learn from you.
Speaking on maximization – when it comes to offering educational content, be thorough and detailed. If there are ingredients, unique processes, an unusual back story, a creator worth highlighting, FAQ’s, or other opportunities to tell more, do not sweat the details. The more proactive and transparent you are with your customer, the more likely you will win their trust. The more you work factual information into your messaging, the more you empower your customer.
If you’re a business owner seeking exciting ways to educate your customer base, ASTRALCOM can help. Learn more about us & our prior experience delivering value-adding content marketing to make complex ideas tangible.