The Benefits of Social Proof Formed Through Case Studies
Case studies are a tool that sheds light on what you do, how you do it, and where you’ve succeeded. Potential customers who are browsing online will have reactions – conscious or subconscious – that shape their trust in companies and brands. Scammy, unreliable, or salesy brands saturate the internet. For a customer seeking a trustworthy experience, there are all kinds of wrong turns one can make. The risk of identity theft, lack of data protection, a low-quality product, or a negative experience with customer service personnel are just a few risks people face when investing their trust and personal information into an online store or form.
There are many ways to go about gaining customers’ trust – one interesting approach is through case studies. In a case study, you tell a story about how you solved a problem and how your solution changed your customers’ lives for the better. Telling a good story will leave a memorable impression on your audience. Case studies that appeal to readers’ emotions are a vital tenet of any solid marketing campaign. Through your case studies, you can stand out to your audience and grow customer trust by blending business stories, personal narratives, and data that spell out your work’s impact.
It is challenging to templatize good storytelling – so when you’re ready to share a case study, be sure to go the extra mile in producing quality, long-form content. Loosely, you should tell the story of the problem your customer faced, the solution your services provided, and some measurable outcomes that your work made possible. Case studies that feature customer profiles or interviews are excellent in bolstering social proof. Track down a few customers you can rely upon to act as ambassadors and invite them to offer their insight into the story you want to tell. In the case of an authentic case study, your success is their success, and they’ll likely be happy to share.
For inspiration on value-adding case studies, have a look at ASTRALCOM’s portfolio. We are here to celebrate our clients’ success through comprehensive content marketing and SEO services.