Content Marketing Plays an Essential Role in Business Success
For many digital marketers, content marketing is one of the oldest tricks in the book. As a strategy, it is a trusted way to build brand awareness, help audiences gain value from a brand, and build a consistent style and message around a brand. Done well, content marketing can act as a conversation starter between you and your potential customers. You begin by offering value-adding content; they then come to trust you and lean on you for products, services, and information. Content marketing strategies are built to last and can increase your customers’ lifetime value through ongoing trust and communication.
Today’s content marketing practices do not look the same as they did in the past. Web content is not a new phenomenon – however, optimized content or content that has a substantial ROI requires marketers to study market trends, SEO, and analytics closely. If you’re new to content marketing, start small. Set a cadence to regularly publish helpful blog posts, guides, and material that somehow educates your audience. When possible, vary your format – infographics, high-quality images (tagged with keywords), videos, and podcasts are all great content marketing avenues. Too often, marketers hesitate to invest in content creation because they assume that all content is verbal. These days, visual content is king. Alluring images, website designs, and layout decisions all contribute to your brand’s content infrastructure.
If you value a two-way conversation with your audience, encourage them to get busy through user-generated content (UGC). On social media platforms like Instagram, Twitter, Facebook, and Google My Business incentivize highly engaged audience members to post content, comment on your posts, share their experiences, and get the word out about your brand.
A great way to get your audience excited about entering into a dialogue with you is to express your expertise or set yourself up as an authority with valuable knowledge to share. Informative, expert content is a great way to set yourself apart from other brands in your industry. Plus, quality content performs better in Google’s algorithm and will boost your ranking on search engine result pages.
ASTRALCOM is here to partner with you if you are looking for ways to grow your brand and generate authentic, content-driven conversations with your audience. Learn more about our content strategy offerings here.