Understand How To Work With Point-First Headlines
Have you considered the impact your headline copy is having on users’ experience of your website? A point-first headline “is a headline that begins with the main point you are trying to make,” foregrounding the salient detail you want readers to retain rather than saving it for last or situating it in the middle.
When you start strong, you set your reader up for success. Placing the main point at the beginning of a headline removes barriers for your reader by presenting the information that matters most to them at the forefront. Point-first headlines are also more likely to be seen, read, and comprehended, making them the most useful choice for content marketers.
Journalists are familiar with the idea of framing an article by dropping the most newsworthy bit first and filling out the story later. This “inverted pyramid” approach is a way to ensure that the hook is both compelling and value-adding. In this way, a headline that opens with a reward or enticement – like redeeming cash, getting paid, or tapping into special access – is more likely to gain traction than a headline that explains what, who, when, and why before promising a reward.
If kicking off a headline with a special offer feels too bold or salesy, place it at the end of the headline, as point-middle headlines tend to perform the worst. ASTRALCOM offers comprehensive content marketing services. Learn more about how a robust approach to content marketing can transform your relationship with your customers.