How Well Have You Considered The Needs Of Your Users?

You can’t know all of your customers on a deep level – however, you can know some of them. From that subgroup, you can build reasonable guesses and assumptions about what most of your users do, how they act, their interests, and what sort of behavior can be expected from them. These extrapolations are called customer personas, and according to many experts, finding a fresh way to create them can be transformative for your brand’s digital marketing.

Crafting personas is all about finding and working with data on your target audience. Fueled by data, you can create personalized marketing campaigns, create high-impact messaging, and adjust your content to reach prospective customers best. You can gather information on creating a persona using Google Analytics, where core demographic information exists on everyone who visits your website. You’ll also learn what they had in mind when they found you since Google tracks the keywords used to land on your site, how visitors found you, and how much time they spent on your site.

To go deeper, you can engage in research methods to get more factual information from your customers. Market research in the form of surveys, interviews, feedback polls, and more is a great way to deepen your audience knowledge. If you’re operating on lean budgets and fast timelines, you can try integrating polls and surveys in your website, newsletters, social media posts, and other platforms. Peeking at how people review your business will also open your eyes to how different people feel about your offerings.

A comprehensive persona should contain a name (a fictional name is OK!), a job or career field, gender, age, and location. You’ll also want to identify your persona’s values, priorities, and how their goals align with what you’re selling.

How data-savvy is your brand? If you’re looking for ways to maximize your customer knowledge to generate leads, partner with ASTRALCOM.