Local SEO Is Key – Even For The Neighborhood M.D.
When a customer is seeking out healthcare, chances are, they are in the midst of a rapid personal research project. Not only does the web put a mountain of medical information at people’s fingertips – search engines drive customers’ visits to hospitals, medical offices, and urgent care centers.
If you’re a healthcare business and you are losing momentum on in-person visits, chances are, you need to work on your local SEO and create a better online footprint to drive people to your physical location. Here are a few tips for building out a proper local SEO infrastructure:
- Create a Google My Business profile. Own your listing, and be sure to include critical, searchable data so that customers can easily see you on Google Maps and get in touch. Your address, phone number, email, operating hours, and pictures of your business are all crucial assets to a Google My Business account. If your practice has multiple locations, each of them should have its own Google My Business listing.
- Incentivize patients to leave reviews. A sweeping majority of patients decide where they’re going for healthcare services because of what they read in reviews. The more Google reviews you have, the more credible your business becomes.
- Follow general SEO best practices. Your website needs to be quick to load, with functional and intuitive navigation and clear messaging. Choose compelling, distinct imagery and ensure that your site is mobile-first or responsively designed to perform well on mobile phones.
If you are looking for ways to grow your local SEO reach, consider working with ASTRALCOM.