How To Convince Customers That Your Product Is Worth Their Attention
It’s a tough pill to swallow – however, every marketer must know a salient fact: your customer does not care at all about what you sell at the end of the day. Small businesses struggle extra with this because they are so close to their product and service. When it’s your baby, how could anyone possibly not be interested? In reality, customers are mainly interested in themselves – or how what they buy and do can improve their lives.
For this reason, content marketers will do well to focus on your customer’s journey, needs, and how you can provide a solution to their problems. Content marketing is a valuable way of both educating your customer on what you offer and making a case for how your product or service acts as a win for them.
The more you can get strategic about your content marketing strategy, the better it will land. Knowing seminal data about your target customer – where they live, what their daily life looks like, why they need what they need – will help you to strategically function as a partner to them.
Painful as it may seem now, marketers need to stop focusing on what they deliver and shift the spotlight over to customers. Doing so will transform the way customers feel about your business and has the capacity to grow their lifetime value substantially.
If you’re looking for ways to grow your content strategy and more meaningfully align with what your customers need, get in touch with ASTRALCOM.