How Small Website Tweaks Can Make a World of Difference for Health Clinics

When it comes to digital marketing, efficiency is the name of the game for healthcare businesses. Launching initiatives designed to bring new customers through the door can feel daunting and expensive, but with a few quick tweaks, a healthcare clinic’s site can do the heavy lifting without massive marketing spending. 

• Keep your website up to date, and add content regularly. Ensure that every detail – your address, your care expertise, hours of operation, and more – is up to date. Consider populating a blog with weekly updates that reflect your brand’s mission and values.
• Create a social media pipeline. Social media has become a native form of information gathering for most adults today and can be a fast, inexpensive way to grow your reach.
• Keep your customers front and center. Patient feedback, reviews, and referrals are valuable ways to use the goodwill you bank with happy, loyal customers.

At ASTRALCOM, we know that healthcare marketing requires a nuanced, specialized approach. Learn more about our expertise in healthcare, and get in touch to learn more about our comprehensive SEO, content marketing, and digital strategy offerings.