E-A-T Becomes E-E-A-T: The Scoop

E-A-T Becomes E-E-A-T: The Scoop

Google Wants Your Site to Sound Like a Human Created It

Google Search E-E-A-T

For over a year, Google has been outspoken about its E.A.T. (Expertise, Authoritativeness, Trustworthiness) framework to assess whether a site is trustworthy and deserves a high SEO ranking. Recently, they added an additional ‘E’ (Experience) to round out a set of criteria that already indexed highly toward the relatable and relevant – and now do so even more. Here’s a refresher on understanding and implementing these criteria on your website and throughout your SEO strategy.

Experience: You can’t fake having experience. With the world moving increasingly toward AI-generated content, a need to account for actual, authentic experiences that cannot be simulated or guessed at is a new criterion Google is applying to its quality rating guidelines.

Expertise: Does your site content reflect that the writer has deep knowledge? Is the author of a blog post or article named, linked to, and referenced with their credentials on your website? Factors like these signal that legitimate expertise is underlying your site and signals to Google that the site deserves high rankings.

Authoritativeness: To demonstrate that you are an authority on a topic, your site should be backlinked by other trusted sites. Its content architecture should reflect a robust linking strategy internally. A digital profile or personal brand that appears consistently online will tell Google that you are a reliable authority on a given topic.

Trustworthiness: At the center of the Venn diagram, trustworthiness is achieved when experience, expertise, and authoritativeness perform together. As with many refinements in the content strategy world, the effect of trustworthiness is greater than the sum of its parts.

If you need an SEO boost and still need to consider how to demonstrate the trustworthiness of your site, ASTRALCOM is here to help. Our comprehensive approach to content strategy and digital marketing has proven results for clients, no matter their vertical.


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