How To Avoid Making SEO an Afterthought During Website Development
Are you looking to launch, re-launch, or re-platform your website? If so, it is never too soon to integrate your SEO workflow in both the development and post-launch phases of your website to ensure optimal visibility, user experience, and search rankings. The best advice an SEO marketer can offer you entails starting early and re-assessing often, as SEO is an ever-evolving practice that has enormous consequences for businesses.
To integrate an SEO strategy into your site planning process, begin by conducting thorough keyword research to understand the terms users search for, enabling the incorporation of these keywords into the site’s architecture, content, and metadata. Be sure to set up proper URL structures, logical navigation, and mobile responsiveness – these fundamental elements contribute to a positive user experience and search engine indexing.
If you are migrating an old website, don’t forget to set up a 301 redirect plan to maintain the website’s existing SEO value. This avoids broken links and sends a steady traffic flow to relevant pages, ultimately preventing loss of rankings and user engagement.
Once your site has launched or re-launched, it is crucial that you continue monitoring and analyzing website performance using Google Analytics and Google Search Console to allow for ongoing optimization. Have a plan to identify pages with high bounce rates, continually optimize page load speed, and address crawl errors to ensure that your site is accessible to search engines.
Additionally, quality content creation is a crucial factor in post-launch SEO. Regularly update your website with fresh, relevant, and engaging content to attract users, provide them with value every time they tab over to your site, and encourage search engines to index your site more frequently. It is also worth creating a plan to obtain high-quality backlinks from authoritative websites. These backlinks signal credibility to search engines and can positively influence your site’s authority and rankings.
In terms of technical optimizations, make sure that your website is mobile-friendly and accessible to all types of users, including those with disabilities. Implementing structured data markup can enhance search engines’ understanding of your website’s content, leading to the display of rich snippets in search results, which can boost click-through rates.
Are you ready to act on your prioritized SEO considerations? The team at ASTRALCOM has you covered. We bring decades of digital marketing and SEO expertise with proven results to ensure your site performs well in search engine rankings and receives high-volume traffic.