How To Benchmark Your Content Marketing in 2024
A simple rule in content marketing sets the pace for content and conversions: B2B customers need more time, research, and deeper content before converting. It follows, then, that content marketing is a critical resource in the B2B sector, and it is not surprising that as many as 89% of B2B marketers use content marketing as part of their strategy. Content marketing in the B2B space aims to drive engagement, generate leads, and ultimately contribute to revenue growth.
B2B content marketing has a variety of aims to achieve, including brand awareness, lead generation, and customer acquisition. Tried-and-true strategies include creating blog posts, whitepapers, videos, and infographics. These formats cater to different stages of the buyer’s journey, from awareness to consideration and decision-making – all of which apply in a B2B context as much as they do for direct-to-consumer marketing.
Perhaps the biggest challenge B2B marketers face is the struggle to produce engaging content consistently due to limited resources, understanding what content resonates with their audience, and aligning content with business objectives. To move through these challenges and see a strong ROI on the other side, successful B2B content marketers prioritize creating content that educates, entertains, and inspires their target audience. It is key for marketers to measure the effectiveness of their content marketing efforts by tracking KPIs such as website traffic, social media engagement, lead generation, and conversion rates. Effective distribution is crucial for reaching and engaging target audiences. B2B marketers are most poised to win when they leverage a mix of channels, including social media platforms, email marketing, SEO, and content syndication. Each channel serves a unique purpose in amplifying content reach, driving traffic, and nurturing leads through personalized interactions.
When it comes to new trends and boundary-pushing multimedia content formats, quizzes, assessments, and calculators that enhance user engagement and data collection are all on the rise. Additionally, personalized content experiences tailored to individual preferences and behavior are gaining traction. By adopting a strategic and data-driven approach, B2B marketers can enhance the effectiveness of their content marketing efforts and drive meaningful results for their businesses. If you are ready to take your B2B content marketing into 2024, work with ASTRALCOM. Our content marketing approach considers a company’s holistic digital strategy and has proven results.
