It’s Time to Get Serious About Google Discover

If you haven’t heard about Google Discover yet, you’re in good company. This newly launched recommendation tool shows personalized content to users based on their interests and search history. Where will people see it? Discover appears on mobile devices’ home screens and within the Google app, and showcases articles, videos, and other content relevant to users’ interests, aiming to provide a personalized browsing experience. Discover is an opt-in feature for now, so not everyone will see it and users have the ability to opt-out.

SEO marketers are correctly starting to think about the types of content that will most prominently show up on Discover. These include creating high-quality, evergreen content that addresses users’ needs and interests, focusing on user engagement metrics such as click-through rates and dwell time, and optimizing content for mobile devices with fast loading times and a responsive design. Different types of content perform well on Discover, including news articles, blog posts, videos, and infographics. For marketers with the latitude to do so, now is a great time to experiment with various content formats to determine what resonates best with their target audience and keeps them engaged and coming back for more. While ironing out the fine details of a Discovery-focused marketing strategy, be sure to scaffold around plans to publish fresh and relevant content regularly, leveraging structured data markup to enhance content visibility in search results. Continue syndicating and promoting content through social media and other channels to increase visibility and engagement.

Are you ready to roll out your Google Discover optimization strategies? You can rely on the team at ASTRALCOM to support your vision with comprehensive content marketing, digital strategy, and SEO services.