How Marketers Can Meet the Increase in Mobile Usage

How Marketers Can Meet the Increase in Mobile Usage

Update: We Are Still On Our Phones All The Time – and Mobile-First Marketing Matters More than Ever 

Mobile-First Marketing

To say that consumers today are mobile-centric would be the understatement of 2024. According to recent reporting, more than 58% of global online traffic occurred via mobile phones at the end of last year. Smartphones and tablets remain the chosen darlings for browsing, shopping, and accessing content. For marketers, this means that the task at hand involves adapting marketing strategies to cater to mobile-centric consumer habits.

Step one is implementing responsive web design, ensuring that websites are optimized for mobile devices. This includes mobile-friendly layouts, fast loading times, easy navigation, and clear calls-to-action to enhance user experience and engagement. To dial things in more closely, marketers should optimize for mobile search by focusing on local search, leveraging mobile-friendly keywords, and creating a structured data markup to enhance search engine visibility. Content marketing, too, should be designed to be mobile-friendly in easily viewable content formats such as short-form videos, infographics, and snackable content.

Some brands may see a benefit in having their own bespoke apps, which give them the advantage of using push notifications to engage and retain customers. Know that apps are less in fashion than they may have been a decade ago, and they take up valuable storage space on a mobile device. To succeed, apps need to be user-friendly with valuable features, personalized content, and seamless navigation while delivering helpful push notifications with relevant updates and promotions.

Whether or not an app is suitable for your brand, offering mobile payment options is essential for catering to modern consumers’ preferences for convenient and secure transactions. There are many tools to help brands integrate mobile payment gateways, digital wallets, and contactless payment methods that streamline the checkout process.

Are you ready to adopt mobile-first marketing strategies that effectively reach your target customers in real time? Let ASTRALCOM be your partner and guide in bringing your digital and content marketing into the future.


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