The Space Between Transactions and Marketing is Just a Test Away

Are you learning from and with your target customers as they engage with your digital content? If not – it’s never too late to launch simple A/B tests and discover more about what customers want. Perhaps you can find ways to tweak site configurations or alter the content users see when they visit certain pages on your site. One recent example that stood out to us was a pivot from education-focused email newsletters to flyer-style emails with bulleted content lists and visible calls to action. Within the content constraints of the flyer, language, buttons, and imagery can be refined for different audiences and uses.

In any content source you own and create, you can experiment and test the performance of elements such as headlines and subheadings, CTA buttons and text, navigation menus and structure, images and videos, and much more. The key is to track your progress and create timelines to evaluate the effectiveness of different strategies and formats. A/B fuels data-driven decisions as you work to improve conversion rates, engagement, and overall digital performance.

If you’re looking for an experienced partner to support your digital marketing campaigns, ASTRALCOM is here to help. Learn more about our comprehensive digital marketing and SEO expertise.