What Does the Online Generation Want from Restaurants?

When restaurant marketers try to appeal to Gen Z, it’s a bit like answering the question, what do you serve to the person who has everything? Gen Z spends up to 75% of their time online – so brands that want to stand apart need to step up and deliver intelligent, fun, differentiated content.

For example, Caribou Coffee is creating a TikTok dating show, highlighting the need for creative content. Other major chains, Bojangles and Smoothie King are leveraging Instagram and visual content that appeals to younger audiences. Chicken Salad Chick collaborates with local influencers to enhance its reach.

Whether or not Gen Z is a key target for you, their behavior is a critical indicator of what younger audiences will continue to expect and want more from the brands they love.  If you are a restaurant brand looking for ways to appeal to a larger customer segment and infuse a healthy serving of creativity into your marketing content, lean on the team at ASTRALCOM. We bring decades of comprehensive digital strategy, content marketing, and SEO expertise and have a proven track record of making an impact for restaurant clients.