Michael Brenner at NewsCred posted a great article about content marketing called, “Why You Need To Stop Selling In Your Content Marketing.”
Therein, Mr. Brenner gives four solid reasons why you should stop promoting in your content and also offers up three good ways to use content to drive conversions.
For example, one reason to stop promoting in your content marketing efforts is because, “Promotional content simply doesn’t work. We ignore it and have become amazing filters of any content that is trying to sell us something.”
When content marketing is done correctly, it tends to be an aid to consumers in some way. By helping consumers to solve their issues, your content serves to gain their attention, their interest, and their trust. Mr. Brenner says that, “This trust is what leads to sales.”
You can also learn more from our post “Owned, Earned and Paid: The Golden Content Triangle.”
And when you need help creating your own content marketing campaign, call us at 800.536.6637, or click and we’ll get you going.