Search is King When It Comes To Last-Touch Channel Share

Marketing channelsAdobe Digital Index and eMarketer provide some fascinating insights on search traffic. Stating that, “Search has grown at a modest but steady rate, reaching 44.5% of total referral traffic in 2015.”

Regarding mobile search and traffic, the study points out that, “From 2013 to 2015 search ad share has grown in North America from 24.4% to 42.9%, an increase of almost 20 percentage points. That growth comes almost entirely at the expense of direct traffic, which decreased from 51.2% in 2013 to 30.9% in 2015.

Read the eMarketer article and get the whole story.

Then, call us at 800.536.6637, or click and let’s talk about how our Search Engine Dominator program can help you connect with more consumers.

Richard Bergér is the VP of E-Business for ASTRALCOM, an integrated media services company located near Los Angeles, California. Richard draws on his military and psychology backgrounds to create pervasive content strategies, motivating conversion tactics and targeted audience acquisition for clients. Connect with Richard via his LinkedIn profile.

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