The interview focuses on how marketing and technology are being applied to the healthcare industry. Gupta talks about connecting the dots between technology, marketing and healthcare. He points out the human element in these areas and takes a consumer-centric viewpoint throughout.
The article also delves into social media aspects of provider networks, the continued personalization of healthcare and big data.
In the end, Gupta says,” Again, it’s all about connecting the dots among people, content, technology and data.”
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