Looking for Innovative Ways to Market a Restaurant? Look No Further.
In the restaurant business, there is constant evolution and innovation – as well as constant competition. What marketing tactics can restaurateurs use to stay ahead? Modern Restaurant Management has compiled a whopping 27 best practices for restaurant marketing – here I’ve pulled out a few of my favorites.
• Speak to your online audience – even if that means answering a bad online review. Google Reviews, Yelp, Foursquare – it’s a battleground for customers’ trust and interest. Your tone and responsiveness to the occasional bad review will help sway a customer who’s on the fence.
• Use social media to make mouths water. Beautiful photography is just the beginning – when you’re producing something Instagrammable in the kitchen every day, be loud about it! Let the world know what sorts of culinary adventures your chef and cooks are working on. Photography of appetizing food is a great way to clear up any ambiguity about the quality of your product.
• Triple-test that your website shines on mobile. Let’s be honest – most of the time when customers are hungry and looking for a restaurant, they’re on the go. Make it easy for them to choose you with an attractive, navigable site that’s mobile-first.
In the past, I’ve written about affordable tactics for restaurant marketing. A little goes a long way when it comes to spreading the word and getting your restaurant’s presence online. Make ASTRALCOM your partner in establishing your restaurant’s social media and digital marketing approach. Reach out to learn more about our expertise in branding, storytelling, SEO, and social media marketing for restaurants and other small businesses.