Calling All Local Businesses: How Does Your Value Prop Reveal Itself On Social Media?

Calling All Local Businesses: How Does Your Value Prop Reveal Itself On Social Media?

The Story of a Local Business Testing the Waters with Facebook Ads

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At ASTRALCOM, we’re fans of gathering data and running tests in the development of a digital strategy. I’m captivated by this experiment, documented in a recent article, which cross-references search engine results through basic small-business ads on social media channels. When a handful of paid ads garners a small, local business significant ad traffic without any hard-coded technical SEO, it means that even the least tech-savvy of business owners can pay attention to their online visibility in new ways.

Aside from buying Facebook ads and hoping for the best – what I like about this experiment is the call to consider what value is specifically put forth in the ad content. How is your ad opening the door for a new customer? Are you communicating a specific offer? Is the deal time-sensitive, and what will you do to prepare for the longevity of your ad content? These are questions to consider in adopting a durable, tenable digital advertising strategy that gives more return on investment. In other words – paid ads are just the beginning.

Looking for a digital marketing strategy that will effectively communicate your brand’s value and boost your visibility in the local market? Make ASTRALCOM your partner. Get in touch today.

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