Why Store Visit Data Matters to Brick and Mortar Businesses.
A Primer on Google Analytics Store Visits. This feature in Google Analytics shows you how your site visits correlate to visits to your business, IRL. Store visits are aggregated estimates, and the data is pulled from users who have activated their location services to Google Maps. As a marketer or business owner, you can access anonymized data to help you make sense of how online traffic relates to foot traffic.
It is noteworthy that store visit reports are only available to you if you have multiple physical store locations. To get this sort of data from Google Analytics, you need to fulfill several requirements. However, once you do, you can start to finely measure your website’s effectiveness in the context of your additional omnichannel marketing initiatives.
Store visit reports do not yet offer an exact figure of visitors to your store. They are limited to gathering the data that customers make available by enabling their location history (or not). Still, it is a smart way to collect data on the effectiveness of marketing efforts on your site and other advertising efforts. Tracking ROI that is data-driven is a crucial step for marketers. Where there’s data to work with, there are rich insights to glean. For instance, you might compare visitors before and after a key campaign or targeted website effort to see how your marketing efforts track toward your goals for in-store visits.
If you’re a business owner looking to tap into Analytics’ store visit data and maximize your marketing outcomes, make ASTRALCOM your partner. Reach out to learn more about our expertise.