Why Does SEO Rely On High-Quality Content?
Are you looking for direct ways to engage visitors to your e-commerce site? Written content may hold the answers you’re seeking. Along with quality imagery, writing is one of the best tools you have to sell your products and to convey your unique value proposition to potential customers. Plus – written content fuels SEO. Writing to attract online shoppers and be visible in the search algorithm requires a basic understanding of how SEO works. Google Analytics can help you understand sites that have high conversion rates. It can also help you find the right keyword terms to optimize your content and metadata.
Also, Google’s recent changes to the search engine world have focused on user intent – a topic I’ve covered in the past – to best align search results with what a user wants to achieve in their search. Keywords should be used to concisely categorize product pages and descriptions to make it clear that your site aligns with the user intent to make purchases.
Quality is a topic we’re passionate about at ASTRALCOM. Content strategy is about aligning the best possible content with your sales targets and your users’ needs – bridging the emotional gap between your brand and your customer. This requires finesse, nuance, and attention to detail. Don’t just crank out content to produce a higher volume in hopes of making an SEO impact – be choosy about what you choose to dive into, and do it to secure your customer’s trust.
Lastly, pay attention to the role content plays in your site’s internal structure. Internal linking will help search engines see how all of your different pages are related and help users find what they’re looking for. I’m a fan of the idea of acting like a retail store assistant when you’re creating and launching content. Content and internal linking should do the work of making recommendations and providing guidance that is relevant to the page the user visits. Keep internal linking should in mind anytime you’re writing new content or editing e-commerce content. Internal linking can be an incredibly powerful tool when you’re looking to increase the ranks of key pages for their target keywords.
Whether you are new to the content marketing world or are a digital native seeking fresh ways to enliven your content and increase your SEO impact, ASTRALCOM can help. Reach out to learn more about us.